Marketing - The first frontier.

This is where the ideas come from. A group of people get together and analyze the market and what it currently is doing. Lets say I notice a lack of urban hauling vehicles. Most hauling type vehicles were never meant to use inside the city. And even most city haulers are not meant to be used in heavy stop and go traffic of extreme congestion. So Marketing says we want to create a vehicle that is very maneuverable but can move very heavy loads as well as easy loading loading and unloading with very robust braking. Top speeds are not a factor. Ingress/Egress are very important as it will make frequent stops.

So once the decision is made to go forward, marketing gathers more data. Wheel base, load capacities, passenger capacity etc...

Once completed the entire study is sent to packaging to validate the vehicles feasibility.